Luke's eclectic journey has included working for Chez Panisse, doing sales and marketing for numerous high-tech companies and start-ups, launching new products, developing customer support services, and creating online training for a project management enterprise. As an entrepreneur, Luke opened First Step Publishing, his own publishing company, in partnership with Papyrus and Barnes & Noble to develop a line of theme journals. He is the author of The Book of Goals, initially self-published but later picked up and distributed by Barnes & Noble. This simple guide to the achievement of pers

onal goals has sold more than 100,000 copies since it first was printed. Along the way, Luke was also involved in coaching North Oakland Little League (NOLL) and mentoring students at Berkeley High School.

Eventually, Luke realized that his calling was in his talent for nurturing other's skills and for guiding them to developing their own talents. Having worked in the high-tech, publishing and music industries, as well as in the academic environment, he has developed deep insight into the many different types and combinations of careers and jobs that are possible. And, during the 40 years he has lived in the Bay Area, he has continually created and developed contacts and networks in many fields.

Luke has been involved in career counseling since 1989 and is currently employed by the Academy of Art University as an Academic/Career Coach. He received a Global Career Development Facilitator (GCDF) certification from the State of California in 2004. He is a Phi Beta Kappa from the the University of California, Davis, receiving a B.A. in International Relations. At the San Francisco Renaissance he learned the tools needed to become an entrepreneur